Disability and Digital Marketing

Routledge Studies in Marketing

This book aims to illustrate a wide set of digital marketing practices and how they contribute to the promotion of disability inclusion in consumer culture. 

Our hope is that this edited book will forward a number of topical issues related to disability in digital marketing including the representation of people with disabilities and the intersection of bodies and technology. Disability in digital marketing is thus explored from the perspective of brands and consumers, across cultures, intersectional categories, and society at large. 

We envision this book to provide insights to scholars and practitioners in the fields of marketing, advertising, communication, journalism, PR, sociology, and public policy, and show that disability is far from a homogenous category. The book will engage in a wide range of discussions related to disability in digital marketing. 

In short, the book will raise the question: Can digital marketing promote social inclusion and improve the lives of people with disabilities through consciousness-raising activities and increased connectivity?

Call for Chapters

Examples of possible topics include, but are not limited to the following: 

Procedures and Timeline

Chapter Proposals:  A 800-word summary of a proposed chapter should be e-mailed to disabilityanddigitalmarketing@gmail.com by September 15, 2023.  Summaries should describe the scope of the chapter, relevant theoretical, managerial, and/or social perspectives, and the discipline or disciplines whose work the chapter will draw upon.  The goals of the chapter should be clear in the proposal. Proposals should represent new, unpublished work. 

Chapter Proposal Feedback and Invitations to submit: November 1, 2023


Chapter Drafts Due:  June 1, 2024. Chapters should be approx. 7,000-8,000 words.


Chapter Draft Reviews and Editorial Decisions: August 1, 2024


Chapter Revisions:  November 1, 2024


Publication: 2025


If you have any questions, please contact:  

Jonatan Södergren, jonatan@sodergren.com 

Niklas Vallström, niklas.vallstrom@hkr.se